Our company began in 1981, which means we’re 35 this year. All those years ago, on a wet August day, the Chadwick family went into a little shop in Adelaide Street, Penzance, called General Clothing Stores. They only went in to buy some waterproof coats, but ended up buying the shop as well! The shop sold traditional workwear, like fishermen’s smocks, Guernsey pullovers and stripey tops, and within a few months they had moved down from the Midlands and were living in St Ives. We hope you enjoy our brand as much as we do.